3 Overlooked Facebook Ad Formats That Actually Convert

Key Takeaways

  • Interactive formats boost engagement

  • Sequential storytelling hooks viewers

  • Hybrid ads blend formats for max impact

Tired of the same single-image ads that scroll past? Here are three underused formats that’ll make your audience stop—and click.

1. Poll Ads for Instant Feedback

  • Why it works: People love to weigh in. A two-option poll in your News Feed invites interaction, bumping your engagement rate and giving you real-time audience insights.

  • How to do it: In Ads Manager, choose the Poll format and add a question like “Which feature excites you more?” Pair it with a compelling image or short clip. Let QuickAds.ai’s creative optimizer suggest engaging visuals and question prompts that drive votes.

2. Sequential Story Ads

  • Why it works: A mini-series in Stories keeps viewers tapped in—think Episode 1: Hook, Episode 2: Build, Episode 3: Call-to-Action. You’re not just selling; you’re entertaining.

  • How to do it: Create three 10-second clips that flow seamlessly. Use the “Series” objective in Facebook, upload your sequence, then let QuickAds.ai’s storyboard tool recommend pacing and scene cuts so you don’t end up with a snooze-fest.

3. Hybrid Carousel–Video Ads

  • Why it works: Mix stills and motion to cater to both scanners and hangers-on. The first two cards show high-impact images; the third auto-plays a 6-second loop video.

  • How to do it: Build a Carousel with three cards, upload your video as the last card, and write a unified headline across all. Automate testing in QuickAds.ai’s dynamic creative suite to surface the winning mix of image vs. video placement.

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